BBC, or British Broadcasting Corporation, is a British public service broadcaster that produces and distributes news, entertainment, and educational content through radio, television, and digital platforms. It is a reputable and prestigious organization that has a history of producing high-quality programming and is known globally for its credibility and impartiality.
The BBC employs over 22,000 staff in various roles such as journalism, broadcasting, production, and management. The organization offers several career opportunities in different fields, such as journalism, broadcasting, production, technology, business, and more. Some of the popular job profiles at BBC include:
1. Broadcast Journalist – responsible for researching, writing, and reporting news stories for television, radio, and digital platforms.
2. Producer – responsible for creating and managing production schedules, budgets, and the creative output of a television or radio program.
3. Digital Content Producer – responsible for creating and managing digital content across various platforms such as social media, websites, and apps.
4. Technology and Engineering – responsible for maintaining and developing new technologies to support the BBC’s broadcasting and media services.
The BBC is committed to creating a diverse and inclusive workplace and is continuously looking to attract talent from diverse backgrounds. They offer various internships and apprenticeships programs, which provide real-world experience and open doors for potential future employment opportunities.
BBC Studios’ ANZ Licensing and Brands Team oversees the commercialisation of the company’s portfolio of global and emerging brands, including licensed consumer products, brand licensing and partnerships, live events, home entertainment and publishing.
The Senior Marketing Manager is seeking a Marketing Executive to execute the local vision, strategy and plan for key and emerging brands, involving the planning and implementation of brand and marketing activities to deliver growth, brand reach and business targets in the ANZ region.
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Responsibilities and Requirements:
– Develop and implement marketing activity for brands, delivering on global and local strategy to achieve stated targets.
– Collaborate with Global Brand and digital, Licensing/Commercial, Content Sales, Creative, Communications, and Audience Insight managers to deliver effective 360 integrated campaigns across all platforms.
– Manage the briefing, development and implementation of media and creative campaigns.
– Be the local brand champion and key conduit between the Global Brands Team.
– Manage and oversee brand and project budgets and activities across ANZ social and digital platforms.
– Build strong working relationships with key internal and external stakeholders.
– Minimum 3 years’ experience in a marketing/brand management role.
– Excellent written, verbal communication and presentation skills.
– Understanding of/experience with working across digital and social marketing platforms.
– Partnership and stakeholder management.
– Project management.
– Creative ideas orientated.
– Computer skills (Excel, PowerPoint, Word etc.).
– Attention to detail.
– Proactive.
– Detailed knowledge and understanding of BBC brands, guidelines and values.
– Tertiary qualifications ideally in marketing or a related degree.
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Job Context:
– Support the Senior Marketing Manager in delivering on global and local objectives.
– Develop and implement activities for the growth of brands in the ANZ market.
– Be the driving force for the brands and associated businesses in territory, as well as a key conduit and support for the central brands team in London.
– Flexible and work across a range of genres, across all media and in line with the wider business needs.
– Audience and customer focus is critical to the success of our business.
– This role has no direct reports.
Planning and Organisation:
– Proactively plan and organise tasks to ensure all projects are delivered on deadline and within budget.
– Implement brand activity across all functions and ensure that overall strategies and standards are adhered to.
– Communicate with stakeholders locally and overseas (internal and external).
Direction Received:
– Receive direction from the Senior Marketing Manager.
Strategic Planning and Decision Making:
– Assist with strategic planning, creative thinking and planning sessions.
– Clearly understand the strategic direction of global and local marketing campaigns to be able to contribute to implementing across all business areas.
Relationships:
– Build relationships with brand custodians in the UK, colleagues in global territories and divisions, managers and team members within ANZ departments, key external business, commercial and broadcast partners.
Education:
– Tertiary qualifications ideally in marketing or a related degree.
Package Description:
– Role: Marketing Executive.
– Contract type: Full-time, Permanent.
– Location: Sydney, Hybrid.
Official Website:https://careerssearch.bbc.co.uk/jobs/job/Marketing-Executive/67303